Digital marketing
Learn the latest strategies and techniques in digital marketing to grow your online presence
In the course, you'll explore a wide range of topics, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, email marketing, and analytics. 💻📊 You'll learn how to craft compelling marketing messages, optimize websites for search engines, develop effective social media campaigns, create engaging content, and analyze campaign performance to drive results.
Last Updated 06/23
English
Certificate Course
Syllabus
Month 1
Introduction to Digital Marketing
Week 1
Overview of digital marketing landscape
Week 2
Understanding buyer personas and target audience
Week 3
Introduction to digital marketing channels and strategies
Week 4
Setting marketing objectives and key performance indicators (KPIs)
Month 2
Search Engine Optimization (SEO)
Week 1
Fundamentals of SEO and keyword research
Week 2
On-page and off-page optimization techniques
Week 3
SEO best practices and algorithm updates
Week 4
Measuring and analyzing SEO performance
Month 3
Pay-Per-Click Advertising (PPC) and Search Engine Marketing (SEM)
Week 1
Introduction to PPC advertising platforms (e.g., Google Ads, Bing Ads)
Week 2
Creating effective ad campaigns and ad groups
Week 3
Keyword bidding strategies and ad copywriting techniques
Week 4
Tracking conversions and optimizing campaigns
Month 4
Social Media Marketing
Week 1
Building a social media strategy
Week 2
Creating engaging content for social media platforms
Week 3
Managing social media advertising campaigns
Week 4
Analyzing social media metrics and insights
Month 5
Content Marketing and Email Marketing
Week 1
Developing a content marketing strategy
Week 2
Creating compelling content for blogs, articles, and videos
Week 3
Building and growing an email subscriber list
Week 4
Designing effective email marketing campaigns
Month 6
Analytics and Optimization
Week 1
Introduction to web analytics tools (e.g., Google Analytics)
Week 2
Analyzing data and interpreting key metrics
Week 3
Conversion rate optimization (CRO) techniques
Week 4
Developing data-driven digital marketing strategies
