Digital marketing

Learn the latest strategies and techniques in digital marketing to grow your online presence

In the course, you'll explore a wide range of topics, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, email marketing, and analytics. 💻📊 You'll learn how to craft compelling marketing messages, optimize websites for search engines, develop effective social media campaigns, create engaging content, and analyze campaign performance to drive results.

Last Updated 06/23


Certificate Course


Month 1

Introduction to Digital Marketing

Week 1

Overview of digital marketing landscape

Week 2

Understanding buyer personas and target audience

Week 3

Introduction to digital marketing channels and strategies

Week 4

Setting marketing objectives and key performance indicators (KPIs)

Month 2

Search Engine Optimization (SEO)

Week 1

Fundamentals of SEO and keyword research

Week 2

On-page and off-page optimization techniques

Week 3

SEO best practices and algorithm updates

Week 4

Measuring and analyzing SEO performance

Month 3

Pay-Per-Click Advertising (PPC) and Search Engine Marketing (SEM)

Week 1

Introduction to PPC advertising platforms (e.g., Google Ads, Bing Ads)

Week 2

Creating effective ad campaigns and ad groups

Week 3

Keyword bidding strategies and ad copywriting techniques

Week 4

Tracking conversions and optimizing campaigns

Month 4

Social Media Marketing

Week 1

Building a social media strategy

Week 2

Creating engaging content for social media platforms

Week 3

Managing social media advertising campaigns

Week 4

Analyzing social media metrics and insights

Month 5

Content Marketing and Email Marketing

Week 1

Developing a content marketing strategy

Week 2

Creating compelling content for blogs, articles, and videos

Week 3

Building and growing an email subscriber list

Week 4

Designing effective email marketing campaigns

Month 6

Analytics and Optimization

Week 1

Introduction to web analytics tools (e.g., Google Analytics)

Week 2

Analyzing data and interpreting key metrics

Week 3

Conversion rate optimization (CRO) techniques

Week 4

Developing data-driven digital marketing strategies



50% OFF


6 Months




Saturdays Only


4PM Daily



Next Session starts in

April 06, 2024

Have more questions?

Feel free to seek your answer in our frequently asked questions page, or write to our support staff.

Ready to take your place in the league of tech change makers ?

A new cohort is here!